In deregulated energy markets — such as most of Texas, as well as some of Pennsylvania, New Jersey, and a handful of other states — homeowners and business owners can “shop around” and have the option to select the retailer energy provider (REP) of their choice.
Energy consumers in deregulated energy markets have the power to switch to the energy provider of their choice if they’re unhappy with their current one — the biggest selling point of deregulation. Like in any other industry, competition naturally encourages companies to offer better prices, plans, and overall experience to attract and retain consumers.