We created this brand to empower women with smarter beauty options. JOAH is a skin-centric, socially conscious, 100% cruelty-free beauty brand that promises never to disappoint, always delight and hopefully make you smile. Our products are purposefully and thoughtfully formulated to outperform even the best of the best prestige products. We can say that because we actually conducted blind usage tests with hundreds of women just like you. And JOAH wins, every time!
We are obsessed with finding the best good-for-you, highest efficacy ingredients, seeking out the latest trends and creating holy grail cosmetics you will love. We turn each makeover into a fun and easy self-care experience and would never ask you to spend a day’s pay on a product – no matter how “life-changing” it is.
JOAH is smarter beauty. Like you.